Terms and Conditions

Basic information

These terms and conditions apply to long-distance contracts via the www.marketingplayer.com website (hereinafter referred to as “e-shop”) between the seller and the buyer under Consumer Protection Act no. 102/2014 Coll.

The seller is: Marketing Player s. r. o., Exnárova 3134/37, 821 03 Bratislava – Ružinov, Slovakia, Company ID (IČO) 53548159, Tax ID (DIČ) 2121408124, VAT ID SK2121408124, phone +421 905 422 916, e-mail: info@marketingplayer.com, registered in the Commercial Register of the Bratislava III Municipal Court, Section Sro, Insert No. 150219/B.

The buyer may be:

• Consumer – a natural person who, when concluding and fulfilling a consumer contract, does not act within the scope of their business activity, employment, or profession.
• Business Entity – a natural or legal person who purchases goods or services within the scope of their business activity or professional practice. When purchasing as a company (i.e., with an identification number – IČO), the contractual relationship is governed by the Commercial Code No. 513/1991 Coll., and the buyer does not acquire consumer rights (e.g., the right to withdraw from the contract within 14 days without giving a reason).

The buyer is the consumer, i. a natural person who, when concluding and fulfilling a consumer contract, does not carry out an occupation or occupation within the scope of his business activity. Purchases made by a business entity are governed by Commercial Code no. 513/1991 Coll.

The Supervisory Authority for Consumer Protection is the SOI Inspectorate for the Bratislava Region, Prievozská 32, P.O. Box 5,820 07 Bratislava 27.

Order and contract

The submission of the completed order to the buyer is considered as an offer for the conclusion of a contract pursuant to the Civil Code, based on the offer of the seller in the e-shop. The contract is concluded by confirming an order from the seller.

The seller’s e-shop sales are:

• electronic (digital) content – data created and provided in electronic form not provided on a physical medium and providing access to such content (hereinafter referred to as “the product”),
• services related to leisure activities – participation in courses, training, workshops, or events (hereinafter referred to as “the service”).

Product price

All prices are stated including VAT. The buyer is obligated to pay the full price of the product/service to the seller, including all applicable taxes. The seller is a VAT payer. The prices of products and services are listed separately for each product.

Companies registered for VAT in another EU member state that enter a VAT ID valid in the EU VIES system at checkout pay the price without VAT; VAT is accounted for by the buyer (reverse charge, Art. 196 of Directive 2006/112/EC) and the invoice says so. Slovak companies and consumers pay the price including VAT.

The product price includes access to online content for an unlimited period, as long as the platform exists. The service price includes participation in a training course, workshop, seminar, or event on the date and time selected by the buyer.

The right to use the purchased product belongs exclusively to the buyer; however, the buyer may request the seller’s consent to transfer access (gift it) to a third party. Without the seller’s consent, the buyer is not allowed to share login credentials for the purchased product with a third party. The buyer must protect access credentials from loss or misuse.

The buyer may also transfer their participation in a course, workshop, seminar, or event to a third party (gift participation) with the seller’s approval.

By paying the purchase price, the buyer gains access to digital content, which they may store only on their own device. The buyer is not allowed to share it on any publicly accessible network (e.g., the internet) or distribute it further in any form without the seller’s explicit consent. The purchased products may be used only for personal purposes (i.e., not for commercial use or resale).

Payment for products and services

The seller accepts payment for the ordered product or service in the following ways:

• online payment,
• prepay by bank transfer

For business purchases, the buyer is responsible for correctly filling in billing details (Company Identification Number – IČO, Tax Identification Number – DIČ, VAT Number – IČ DPH, and company address). Once the invoice has been issued, billing details cannot be changed.

Delivering product and service

A digital product (electronic content not delivered on a physical medium) is considered delivered on the day the seller provides the buyer with access credentials to the product.

A business entity acknowledges that when purchasing as a company, the digital product is considered delivered at the moment access is granted, thereby waiving the right to withdraw from the contract.

A consumer acknowledges that when purchasing digital content not delivered on a physical medium, they do not have the right to withdraw from the contract within 14 days if the provision of content has begun with their explicit consent and they have been properly informed about the loss of the right to withdraw. 

The seller will provide access credentials within 48 hours after the payment has been credited to the seller’s account.

Return policy

Liability for Defects and Warranty Period

Consumer:

The seller is responsible for defects in the product or service during the buyer’s use, in accordance with the Consumer Protection Act No. 250/2007 Coll. and the Civil Code No. 40/1964 Coll.

• The warranty period for a product is 24 months and begins on the date of its delivery to the buyer.
• The warranty period for services is 3 months and begins on the date the service is provided.

Business Entity:

For company purchases, the contractual relationship is governed by the Commercial Code No. 513/1991 Coll. The buyer – business entity must report defects without undue delay, no later than 3 days after their discovery.

• Products and services purchased as a business entity do not have the statutory 24-month warranty, unless explicitly agreed otherwise.
• Claims from business entities are handled individually according to the agreed business terms.

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Complaint Procedure

If a product or service has a defect, the buyer has the right for it to be remedied free of charge, in a timely and proper manner.

• Remediable defect – The seller is obligated to remedy the defect without undue delay.
• An irremediable defect that prevents proper use of the product or service – The buyer has the right to:
  • Exchange the product or service for another product/service.
  • Withdraw from the contract and receive a refund.
  • Receive an appropriate discount on the price of the product or service.

If the defect reoccurs after a repair or if the product has multiple defects preventing proper use, the buyer has the right to request an exchange of the product/service or withdraw from the contract. A complaint may be submitted in writing at: info@marketingplayer.com

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Complaint Resolution`

Business Entities

Complaints from business entities are handled individually based on an agreement with the seller. A business entity must report defects without undue delay, no later than 3 days after their discovery.

Consumer

• The seller will determine the method of resolving the complaint immediately, in complex cases within 3 working days from the complaint submission date.
• If the complaint requires technical assessment, the seller will resolve it no later than 30 days from the complaint submission date.
• Once the method of resolving the complaint is determined, the resolution will be implemented immediately, in justified cases within 30 days at the latest.
• If the 30-day period is exceeded, the buyer – consumer has the right to exchange the product/service or withdraw from the contract.
• This provision does not apply to business entities, which do not have a legal right to a 30-day complaint resolution period.

A complaint is considered resolved when:

• The product/service is repaired.
• The product/service is exchanged for another.
• The purchase price is refunded.
• An appropriate discount is granted.
• A written rejection of the complaint is issued.

The seller is obligated to provide the buyer with a confirmation of complaint submission. If the complaint is submitted via email, confirmation will be sent without undue delay.

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Withdrawal from the Contract Without Stating a Reason

The buyer – consumer has the right to withdraw from the contract within 14 days of its conclusion, in the following cases:

• Electronic content delivered other than on a physical medium – Only if the provision of content has not begun based on the buyer’s explicit consent. If the provision has begun with the buyer’s consent, the right to withdraw is forfeited.
• Services provided at a specific time (courses, training, workshops, events) – The right to withdraw does not apply if the service is provided at a set time and the buyer has agreed to this.

Before paying for an online course, the buyer ticks a box (not ticked in advance) asking for access to start immediately and confirming that they thereby lose the right to withdraw once access starts. The seller confirms this in the order confirmation e-mail, a durable medium.

The buyer may exercise their right to withdraw in writing or on another durable medium (e.g., via email) at the seller’s address. To do so, the buyer may use the form available at: Withdrawal Form

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Refund Procedure

If the buyer has exercised their right to withdraw from the contract, the seller will revoke the buyer’s access to the product/service..

The seller will refund all received payments within 14 days of receiving the withdrawal notice.

Payments will be refunded using the same method as the buyer used for payment (unless agreed otherwise).

Alternative dispute resolution

The purchaser – the consumer – has the right to contact the seller with a request for redress (for example by email) if he is not satisfied with the seller’s handling of his claim or if he believes the seller has breached his consumer rights. If the seller answers or fails to respond to this request within 30 days of its dispatch, the consumer has the right to file a petition for alternative dispute resolution (ADR entity) under Act 391/2015 Zz. ARS entities are bodies and authorized legal entities under §3 of Act 391/2015 Zz. The list of ARS entities can be found on the website of the Ministry of Economy of the SR www.mhsr.sk. The proposal may be submitted by the consumer according to the method specified in §12 of Act 391/2015 Z.z.

The consumer can also file a complaint through the RSO Alternative Dispute Resolution Platform, available online at https://ec.europa.eu/consumers/odr/main/index.cfm.

An alternative dispute resolution can only be used by a consumer – a natural person who does not take part in the course of his business, employment or occupation when he concludes and performs a consumer contract. An alternative dispute resolution only concerns a dispute between a consumer and a seller resulting from a consumer contract. Alternative dispute resolution applies only to long distance contracts. An alternative dispute resolution does not deal with disputes where the value of the dispute does not exceed EUR 20. The ARS may require the consumer to charge a fee for starting an alternative dispute resolution up to a maximum of EUR 5 with VAT.

AI Visibility

1. Basic information

1.1 This section supplements these Terms and Conditions and applies to contracts for the AI Visibility service between the seller and the buyer. The seller is Marketing Player s. r. o., Exnárova 3134/37, 821 03 Bratislava – Ružinov, Slovakia, Company ID (IČO) 53548159, Tax ID (DIČ) 2121408124, VAT ID SK2121408124, phone +421 905 422 916, e-mail: ai@marketingplayer.com, registered in the Commercial Register of the Bratislava III Municipal Court, Section Sro, Insert No. 150219/B.

1.2 “AI Visibility” is the service the seller provides at ai.marketingplayer.com. It measures how AI answer engines (for example ChatGPT, Gemini, Google AI Overviews and AI Mode, and, as an add-on, Perplexity and Claude) mention, cite and describe the buyer’s brand and the competitors the buyer chooses, and, depending on the Package, provides reports, recommendations, AI-drafted texts, data exports, an API and an MCP server. AI Visibility is a “service” within the meaning of these Terms and Conditions. The provisions on products (digital content with access for an unlimited period) do not apply to it.

1.3 AI Visibility is intended exclusively for businesses, i.e. legal entities and self-employed persons acting in the course of their business. The contractual relationship is governed by the Slovak Commercial Code (Act No. 513/1991 Coll.). The provisions of these Terms and Conditions and of consumer protection law that apply to consumers do not apply to AI Visibility, in particular the right to withdraw from the contract within 14 days without giving a reason and alternative resolution of consumer disputes.

1.4 In this section:

• “Organization” is the buyer’s workspace in AI Visibility, with its members, projects (brands) and settings;
• “User” is a natural person with an account in AI Visibility who is a member of the buyer’s Organization in any role (owner, admin, member or viewer);
• “Package” is the scope of AI Visibility the buyer orders, with its limits and add-ons as stated in the price list in the app;
• “Trial” is the free trial of AI Visibility;
• “Customer Data” are the data the buyer and its Users enter into AI Visibility or connect to it (brand configuration, prompts, competitors, notes, tasks, data from connected sources such as Google Search Console or GA4) and the results AI Visibility produces from them (AI answers, citations, reports, exports);
• “DPA” is the data processing agreement between the buyer as controller and the seller as processor, published in English (PDF) and Slovak (PDF); the seller also makes it available when the Organization is created.

2. Order and contract

2.1 The contract for AI Visibility is concluded when the buyer creates an Organization and accepts these Terms and Conditions, including the DPA. For the Enterprise Package it is concluded when the seller confirms the buyer’s written order. On the buyer’s request, the seller also signs the DPA.

2.2 By registering and placing an order, the buyer confirms that it acts in the course of its business. The buyer is responsible for the accuracy of the company details it enters (company name, registered office, Company ID, Tax ID, VAT ID). A person who creates an Organization or orders a Package on behalf of a company confirms that they are authorised to act on its behalf.

2.3 The Trial lasts for the period and within the limits stated in the app at registration and needs no payment card. When the Trial ends without a Package, data already collected stay visible and new measurements stop. The data of an Organization whose Trial ended without a Package may be deleted 60 days after the end of the Trial; the owners and admins of the Organization are warned by e-mail at least 7 days before.

3. Price and payment

3.1 Prices of Packages and add-ons are stated in the price list in the app (Settings → Billing) exclusive of VAT. A company with a VAT ID from another EU member state that is valid in the VIES system is not charged VAT; the reverse charge applies and the customer accounts for the VAT. A company established in Slovakia and a company established in the EU without a VAT ID are charged Slovak VAT under applicable law. A company established outside the EU is not charged VAT.

3.2 Packages are paid in advance, monthly or annually, by payment card through the Stripe payment gateway. The subscription renews automatically for the same period until the buyer cancels it in the app in Settings → Billing. Cancellation takes effect at the end of the paid period.

3.3 Work beyond what the Package includes is paid from the usage wallet, which the buyer tops up in advance. When the wallet is empty, work beyond the Package stops; data already collected stay visible.

3.4 The seller may change prices. It informs the buyer by e-mail at least 30 days in advance, and the new price applies from the next billing period. A buyer who does not agree may cancel the subscription before then.

3.5 Amounts paid for a period that has started are not refunded, except in the case under section 4.3.

3.6 For billing details (Company ID, Tax ID, VAT ID and company address) the rules in “Payment for products and services” apply.

4. Delivery and access

4.1 AI Visibility is considered delivered when the buyer’s Organization is created and its Users can sign in.

4.2 Measurements run on a schedule (most engines daily, some weekly). Results depend on the availability of third-party AI answer engines and data providers, which the seller does not control. The seller does not guarantee uninterrupted availability of AI Visibility.

4.3 The seller may add, change or remove features, answer engines and data sources, for example when an AI engine or a provider changes its terms or stops working. If a change substantially reduces what a paid Package includes, the buyer may cancel the subscription and gets back a proportional part of the amount paid for the rest of the period.

5. Use of AI Visibility

5.1 The buyer is responsible for the Users it invites, for keeping their access credentials and API keys secure, and for all activity in its Organization. Users may not share their access credentials.

5.2 Prompts, brand and competitor settings, notes and questions are sent to third-party AI providers (see “Privacy policy”, AI Visibility). They must not contain personal data unless necessary, and never special categories of personal data.

5.3 The buyer connects Google Search Console, GA4, Usermaven, Bing Webmaster Tools and other sources only for properties it is entitled to use, and may disconnect them at any time.

5.4 The buyer may track its own brands and the brands of clients on whose behalf it acts. The buyer may not use AI Visibility unlawfully, give access to third parties outside its Organization without the seller’s consent, circumvent the limits of its Package, copy or reverse-engineer the software, collect data from the app by automated means other than the API and the MCP server, or test its security without the seller’s consent. Vulnerabilities may be reported as described in “Bug Bounty”.

5.5 The seller may suspend access to AI Visibility in case of non-payment, a serious breach of this section or a threat to security, with prior notice where possible.

6. Results generated by AI

6.1 AI Visibility records what third-party AI engines answered. Answers, citations, sentiment, recommendations, reports and AI-drafted texts are produced automatically and may be inaccurate or incomplete. The seller does not guarantee that they are correct, or any particular improvement of the buyer’s visibility, traffic or sales. The buyer reviews AI-drafted texts before publishing them.

6.2 Measurements are samples: AI answers differ by time, market and session.

7. Rights to data and content

7.1 Customer Data belong to the buyer. The buyer authorises the seller to use them only to provide AI Visibility, as set out in the DPA.

7.2 Data bought from providers or read from public sources that do not concern a particular buyer (for example keyword volumes and search results for a market) may be stored and used for other customers of AI Visibility.

7.3 The software, its design and documentation remain the property of the seller or its licensors, including open-source components under their own licences. The buyer may freely use the reports, exports and AI-drafted texts produced for it.

8. Support access

8.1 Authorised staff of the seller may open the buyer’s Organization to provide support, fix errors or investigate a security incident. Access is read-only by default; write access is switched on for at most 60 minutes at a time. The seller’s staff cannot pay, manage API keys, delete the Organization, remove members or demote an owner or admin, and stored provider keys stay masked. Every visit and every switch to write access is recorded in the Organization’s audit log, which its owners and admins can read.

9. Liability

9.1 The seller is liable for damage caused by a breach of its obligations under this section, within the limits below.

9.2 The seller’s total liability for all claims arising from AI Visibility, including claims under the DPA, is limited to the amount the buyer paid for AI Visibility in the 12 months before the event that caused the damage.

9.3 The seller is not liable for lost profit, indirect damage, the content of answers given by third-party AI engines, outages of third-party engines or providers, or damage caused by the buyer’s settings, prompts or connected sources.

9.4 The limits in 9.2 and 9.3 do not apply to damage caused intentionally or by gross negligence, or where the law does not allow liability to be limited.

10. Term and termination

10.1 The contract is concluded for an indefinite period. The buyer may end it by cancelling the subscription and deleting the Organization (Settings → Data). An Organization with an active subscription must cancel it before it can be deleted.

10.2 The seller may terminate the contract with 30 days’ notice by e-mail, or with immediate effect if the buyer is more than 14 days late with payment or seriously breaches section 5.

10.3 Before the contract ends, the buyer can export Customer Data (Settings → Data). The deletion and return of Customer Data are governed by the DPA.

10.4 The buyer has no right to withdraw from the contract for AI Visibility without giving a reason; the section “Withdrawal from the Contract Without Stating a Reason” does not apply to AI Visibility.

11. Data protection

11.1 For personal data in Customer Data, the buyer is the controller and the seller is the processor; their processing is governed by the DPA. For the account data of Users the seller needs to run AI Visibility (sign-in, security log) and for billing data, the seller is the controller, as described in the “Privacy policy” section of these Terms and Conditions (AI Visibility).

11.2 The seller sends e-mails needed to provide AI Visibility: invitations, password resets, digests, export, deletion and Trial notices. Users can switch off digests and tips in the app in Settings → Digests.

12. Changes and final provisions

12.1 The seller may change this section. It informs the buyer by e-mail at least 30 days before the change takes effect. A buyer who does not agree may terminate the contract before then.

12.2 For AI Visibility this section prevails over the rest of these Terms and Conditions. A separately signed contract (Enterprise) prevails over this section.

12.3 The contract is governed by the law of the Slovak Republic, in particular the Commercial Code. Disputes are decided by the courts of the Slovak Republic.

12.4 If the language versions differ, the Slovak version prevails.

12.5 This section is effective from 12 November 2026.

Privacy policy 

The buyer (if a natural person) shall provide the seller with their name, surname, delivery address including postal code, phone number, and email address.

The buyer (if a legal entity or business entity) shall provide the seller with their business name, registered office address including postal code, Company Identification Number (IČO), Tax Identification Number (DIČ) or VAT Number (IČ DPH), phone number, and email address.

The seller processes personal data in accordance with Act No. 18/2018 Coll. on Personal Data Protection and only processes personal data necessary for the conclusion of the consumer contract.

The purpose of processing personal data is to fulfill the consumer contract concluded by the seller and the buyer when placing an order in this online store.

The buyer has the right and the ability to update their personal data online via the store’s website, in the customer section, after logging in.

Personal data may be processed by third parties. Details regarding the processing of data by third parties are provided in the section “Personal Data Protection – Processing of Data by Third Parties” below in this document.

The seller may process personal data for marketing purposes (such as sending newsletters or emails about news, discounts, promotions, etc.) only with the buyer’s consent, which can be withdrawn at any time. Details on the processing of personal data for marketing purposes are provided in the section “Personal Data Protection – Data Retention Periods” below in this document.

For this purpose, the seller processes only essential data, which includes the buyer’s name, surname, and email address. The buyer can withdraw their consent for marketing purposes at any time by sending a request to the seller’s email address to unsubscribe from the newsletter or by clicking the unsubscribe link.

Personal data processed for marketing purposes will not be shared with third parties.

The seller’s marketing information system is registered in the Personal Data Information Systems Register at the Office for Personal Data Protection.

The Buyer Has the Right To:

• Request access to their personal data and information on its processing.
• Request correction, deletion, or restriction of data processing.
• Object to the processing of data for marketing purposes.
• Request the transfer of personal data to another data controller.
• Withdraw consent to the processing of personal data at any time via email at info@marketingplayer.com.
• Request the deletion of personal data if its retention is not necessary for the seller’s legal obligations.
• File a complaint with the Office for Personal Data Protection, if they believe their rights have been violated.

The buyer may, based on a written request to the seller, object to:

• The processing of their personal data, if they believe it is or will be used for direct marketing purposes without their consent, and request its deletion.
• The use of their personal data for direct marketing purposes via postal mail.
• The sharing of their personal data with third parties for direct marketing purposes.

If the buyer suspects that their personal data is being processed unlawfully, they may file a proposal for the initiation of proceedings on personal data protection with the Office for Personal Data Protection.

To ensure the proper functioning of the online store, the seller may store small data files – cookies on the buyer’s device, allowing the online store to temporarily store data related to activities and settings (e.g., login name, language, font size, etc.).

The seller’s online store uses cookies to remember the buyer’s user settings and for the essential functionality of the online store.

The buyer may express their disagreement with the processing of analytical and marketing cookies directly on the website through the cookie banner. If the buyer does not agree to the storage of cookies, they may also block them in their browser settings.

In such a case, upon returning to the online store, the buyer may need to manually adjust some settings, and some services or functions of the online store may not work properly.

General privacy policy terms

Who are we

The owner and operator of these pages, Marketing Player s. r. o., Exnárova 3134/37, 821 03 Bratislava – Ružinov, Slovakia, Company ID (IČO) 53548159, Tax ID (DIČ) 2121408124, VAT ID SK2121408124, phone +421 905 422 916, e-mail: info@marketingplayer.com, registered in the Commercial Register of the Bratislava III Municipal Court, Section Sro, Insert No. 150219/B (hereinafter referred to as the “Administrator”) holds the following personal data of the clients who provide the services of this portal:

• Name, surname
• Business ID, TAX ID, VAT ID, addres of business, company name
• Email address
• Phone number 
• The communication, information, and background information the client provides to the operator in providing the services.
• Photos, videos and other graphical material
• IP address
• Cookies
• Alternatively, other online identifiers

What personal data we collect and why we collect it

Name and surname

We collect the name and surname for the purpose of registering on the portal and signing up for it, or for billing purposes. These data are stored in the administrative interface of the portal and in the iDoklad accounting program to which they are sent after payment.

Billing information

Invoice data, specifically business ID, Tax ID, VAT IX, address, business name, we collect for billing purposes, as in the previous case.

Email

The e-mail address or telephone number can be sent news and other business reports to the client, this procedure allows § 7 para. 3 of Act No. 480/2004 Coll. Information society services if you do not show interest, or if you have a legitimate interest acquired through a pre-contractual or a contractual relationship with our company. These notifications can be logged off at any time in any way – for example, by email or by clicking on a link in the business announcement. We also store the email address in your account if you are a registered user on our system. You can delete your account at any time in the administrative interface.

Telephone number

We keep the phone number in the administrative interface, which is a voluntary data that we use when coordinating between the user and our portal. It is intended to improve your user experience when working with the portal, and we do not provide or process these data in any other way.

Communication documents

If you choose to provide any information on or outside of our portal (for example, by email) that has the nature of personal information, please note that it is provided by your free choice and can be deleted at any time or requested to delete it. However, we do not process these data in any way (for example, by collecting them in a newsletter, etc.).

Photos, videos, and other visual content

Under the new regulations, photos, videos, and other image identification personal information are a special category of personal data that require specific consent, and therefore we always ask for a written or oral consent before publishing the materials containing the data, which you have the right to change at any time and ask for editing or erasure. A typical example might be to publish your photos to a workshop or a presentation video of the action.

IP address

The IP address that locates your connection location is anonymized when working with Google Analytics, and is otherwise not processed.

Cookies

The cookies we deal with below are handled by you for the purposes of running websites and their anonymous analysis, for your consent and for the purpose of targeted advertising.

Forms of personal data collection and your consent to their use

Registration to the portal

Agreeing with the processing of personal data for the purpose of registering a user account:

You grant this permission to the Administrator to comply with Regulation (EU) No. No 2016/679 on the protection of individuals with regard to the processing of personal data and on the free movement of such data and repealing Directive 95/46 / EC (General Regulation on the Protection of Personal Data) (hereinafter referred to as “the Regulation”), has processed the following personal data:

• name and surname;
• email address;
• telephone number;
• billing information
• delivery address;
• order history.

The above personal data will be processed to:

• setting up and administering a user account;
• offering a more comfortable shopping experience.

You consent to processing for 5 years to:

• setting up and administering a user account if you do not prolong this period. The prolongation occurs through the active use of the user account, that is, each time you log in to the user account.
• offering a more comfortable shopping experience.
• processing of personal data is performed by the Personal Data Manager. Personal data will not be provided outside the EU. Agreeing with the processing may be withdrawn at any time by sending a letter, an email requesting removal.

Please note that, under the Regulation, you have the right:

• accepting the processing of your personal data at any time, this withdrawal will result in the deletion of the user’s registration from the database, including the associated personal data,
• require from the Administrator information about what your personal data is processing,
• request the Administrator access to your processed personal data and request a copy thereof,
• for automated processed personal data on their portability,
• allow your processed personal data to update, correct, or request a limitation of their processing,
• require the company to erase your personal information unless it is personal data that the Administrator is obliged or authorized to process further in accordance with applicable laws,
• for effective judicial protection if you believe that your rights under the Regulation have been infringed as a result of processing your personal data in violation of this Regulation,
• in case of doubt about compliance with personal data processing obligations, contact the Administrator or the Data Protection Authority.

Registration is possible either by filling in an email that needs to be confirmed within 7 days, otherwise the account will be automatically removed, if you sign in through your social network account, allowing you to approve the processing of personal data directly from the company.

Login to the portal

Users can use the email address they used to sign up, or they can use one of the following ways to sign in using social media:

• Google
• Facebook
• LinkedIn

Google

The portal uses your Google account and the email address you have tied to it for an easier form of login. The portal does not use any sensitive range of permissions to access your personal information associated with your Google account. We only require the ability to see your email address, which will be linked to an account on our site, and we will generate a username for it that does not consist of any data in your Google account. Subsequently, thanks to cookies (see section “Cookies”), you are logged in to the portal even during a repeated visit, until you delete the cookies or the cookies do not expire.

Facebook

The portal uses your Facebook account and the email address you have tied to it for an easier form of login. The portal does not use any sensitive range of permissions that would allow access to your personal data linked to your Facebook account. We only require the ability to see your email address, which will be linked to an account on our website, and we will generate a username for it that does not consist of any data in your Facebook account. Subsequently, thanks to cookies (see section “Cookies”), you are logged in to the portal even during a repeated visit, until you delete the cookies or the cookies do not expire.

LinkedIn

The portal uses your LinkedIn account and the email address you have tied to it for an easier form of login. The portal does not use any sensitive range of permissions that would allow access to your personal data linked to your LinkedIn account. We only require the ability to see your email address, which will be linked to an account on our site, and we will generate a username for it that does not consist of any data in your LinkedIn account. Subsequently, thanks to cookies (see section “Cookies”), you are logged in to the portal even during a repeated visit, until you delete the cookies or the cookies do not expire.

Payments

Based on your payments, we retain by law the data you provided when paying for our services and these data are transferred to the iDoklad accounting program where we record the status of each order. Data on the credit card itself is processed by the GoPay payment gateway and is not processed by our portal. 

Comments

When visitors leave comments on the site, they collect the data that is displayed in the comment form as well as the IP address of the users and the user-agent of the browser for spam protection. An anonymous string created from your email address (also known as hash) can be provided to Gravatar to verify that you use it. The Gravatar Privacy Policy can be found at: https://automattic.com/privacy/. Once your comment has been approved, your profile photo will be publicly displayed along with the content of your comment. When posting a comment, you are required to give consent to the processing of personal data for the purposes of discussion posts and comments

By doing so, you consent to the Administrator, in accordance with Regulation (EU) No. No 2016/679 on the protection of individuals with regard to the processing of personal data and on the free movement of such data and repealing Directive 95/46 / EC (General Regulation on the Protection of Personal Data) (hereinafter referred to as “the Regulation”), has processed the following personal data:

• name / nickname;
• email address;
• a photo (if provided via a third party service).

The above personal data will be processed to:

• view discussion posts and comments on the site with information about the subject.

You agree to processing for a period of 10 years to:

• viewing discussion posts and commentaries on the site with information about the debater.

Processing of personal data is performed by the Personal Data Manager. Personal data will not be provided outside the EU.

You can accept the processing at any time, for example by editing and by sending an email to our address.

Please note that, under the Regulation, you have the right:

• to accept the processing of your personal data at any time, this back-up will result in the anonymization of information about the person discussing your contributions, on a written request (letter, email), the complete deletion of your posts.
• require from the Administrator information about what your personal data is processing,
• request the Administrator access to your processed personal data and request a copy thereof,
• for automated processed personal data on their portability,
• allow your processed personal data to update, correct, or request a limitation of their processing,
• require the company to erase your personal information unless it is personal data that the Administrator is obliged or authorized to process further in accordance with applicable laws,
• for effective judicial protection if you believe that your rights under the Regulation have been infringed as a result of processing your personal data in violation of this Regulation,
• in case of doubt about compliance with personal data processing obligations, contact the Administrator or the Personal Data Protection Authority by processing personal data.

Multimedia

When uploading images, videos, or other multimedia content that contains an identifiable part of a person (or participating in our events where we produce photographic or video recordings), we consent to the disclosure in an oral or written manner.

By publishing a photo or a video where you can identify yourself clearly, or by granting consent, you grant the Administrator, according to the Regulation, the consent to process the following personal information:

• photo
• videos
• other multimedia content

The above personal data will be processed to:

• presentation of the portal to the public
• placements on websites
• graphical use
• usage in advertisements
• recaps services and portal products

You consent to processing for 5 years to:

• the use of the personal data in the foregoing

Processing of personal data is performed by the Personal Data Manager. Personal data will not be provided outside the EU. Agreeing with the processing may be withdrawn at any time by sending a letter, an email requesting removal.

Please note that, under the Regulation, you have the right:

• to accept the processing of your personal data at any time, this withdrawal will result in removal of the multimedia content, including the associated personal data,
• require from the Administrator information about what your personal data is processing,
• request the Administrator access to your processed personal data and request a copy thereof,
• for automated processed personal data on their portability,
• allow your processed personal data to update, correct, or request a limitation of their processing,
• require the company to erase your personal information unless it is personal data that the Administrator is obliged or authorized to process further in accordance with applicable laws,
• for effective judicial protection if you believe that your rights under the Regulation have been infringed as a result of processing your personal data in violation of this Regulation,
• in case of doubt about compliance with personal data processing obligations, contact the Administrator or the Data Protection Authority.

Forms

Contact forms, sign-up requests, download of electronic materials, webinar registration, etc. contain a check box that you agree to processing your personal information. We store and process this data only for the purpose of performing our business with the utmost intent to protect the individual. We are legally obliged to keep this information for the purpose of demonstrating your approval for 5 years.

By filling out the form, you grant the Administrator, according to the Order’s approval, to process the following personal information:

• name surname
• title, job position
• business ID, Tax ID, VAT number, address, company name
• email address
• telephone number
• IP address
• any other communication, information and background that the client provides to the operator in providing the services.

The above personal data will be processed to:

• contacting the company
• signing up for the company’s advertising activities (webinar, competitions, etc.)

You consent to processing for 5 years to:

• use of contact data for mutual communication

Processing of personal data is performed by the Personal Data Manager. Personal data will not be provided outside the EU. Agreeing with the processing may be withdrawn at any time by sending a letter, an email requesting removal.

Please note that, under the Regulation, you have the right:

• to accept the processing of your personal data at any time, this withdrawal will result in the deletion of personal data with databases,
• require from the Administrator information about what your personal data is processing,
• request the Administrator access to your processed personal data and request a copy thereof,
• for automated processed personal data on their portability,
• allow your processed personal data to update, correct, or request a limitation of their processing,
• require the company to erase your personal information unless it is personal data that the Administrator is obliged or authorized to process further in accordance with applicable laws,
• for effective judicial protection if you believe that your rights under the Regulation have been infringed as a result of processing your personal data in violation of this Regulation,
• in case of doubt about compliance with personal data processing obligations, contact the Administrator or the Data Protection Authority.

Newsletter

Agreement to process personal data for the purpose of distributing email business notifications:

You grant this permission to the Administrator to process the following personal data in accordance with the Regulation:

• email address;

The above personal data will be processed to:

• adding to a database for online business announcements.

You agree to processing for a period of 3 years to:

• sending business notifications if you do not prolong this period.

Processing of personal data is performed by the Personal Data Manager. Personal data will not be provided outside the EU.

You can accept the processing at any time, for example by editing privacy preferences by sending a letter, an email, or a click to a link in a business announcement.

Please note that, under the Regulation, you have the right:

• receive consent to the processing of personal data at any time, such a return will result in the termination of the transmission of email business announcements, on his / her own request, the physical removal of personal data from the e-mail tool database.
• require from the Administrator information about what your personal data is processing,
• request the Administrator access to your processed personal data and request a copy thereof,
• for automated processed personal data on their portability,
• allow your processed personal data to update, correct, or request a limitation of their processing,
• require the company to erase your personal information unless it is personal data that the Administrator is obliged or authorized to process further in accordance with applicable laws,
• for effective judicial protection if you believe that your rights under the Regulation have been infringed as a result of processing your personal data in violation of this Regulation,
• in case of doubt about compliance with personal data processing obligations, contact the Administrator or the Data Protection Authority.

We use Mailchimp to manage our mailing list and to send emails to our subscribers. Mailchimp is based in our system as an extension, and Mailchimp is a third-party provider that can process your data using standard technologies to help us monitor and improve our newsletter. Mailchimp’s Privacy Policy is available at https://mailchimp.com/legal/privacy/

Inserted content from other websites

Articles on this site may contain embedded content (e.g., videos, images, articles, etc.). Embedded content (often referred to and called by “IFRAME” or “Embed” methods) from other sites behaves as if the visitor had visited another webpage. This website may collect personal information, use cookies, store tracking, and monitor your interaction with embedded content, including tracking your interaction with embedded content, if you have an account on that site and are logged in (see cookies).

CRM system

The company does not use any CRM system to store contacts that would conflict with the legal basis.

Website analytics

We use Google Analytics on the web for anonymous monitoring of our audience behavior on our site (more on cookies).

Agreeing with the processing of personal data for the purposes of statistical monitoring of user behavior on websites:

You grant this permission to the Administrator to process the following personal data in accordance with the Regulation:

• marketing cookies (anonymous);
• user activity (viewed products and sites, shopping behavior, also anonymous).

The above personal data will be processed to:

• marketing your shopping preferences if you do not prolong this time.

You consent to processing for 5 years to:

• marketing your shopping preferences if you do not prolong this time.

Processing of personal data is performed by the Personal Data Manager. Personal data will not be provided outside the EU. (Servers in EU territory). You can accept the processing at any time by editing the email to our contact address or removing the cookies in the browser, please. cookies section below..

Can we process your personal information without your consent?

Yes, we may not need your consent to process your personal information.

This situation may occur in the following cases:

• when you order some of our products or services, we process your data according to the purpose of performance of the contract
• at a time when a law or other legal regulation is required to do so
• at the moment when the processing is necessary for the purpose of the authorized person, especially the security of our websites.

How we communicate with you

Once we receive consent to the processing of personal data, or where processing of personal data is not conditional upon obtaining consent (for example, for the purpose of fulfilling the contract), we will communicate through:

• e-mail
• the phone
• chat
• social networks
• possibly other applications (such as Facebook Messenger)

With whom we share your data

While we do not disclose your personal information to any third party (except as stated in this notice), we sometimes receive data that is indirectly generated from your personal information from third parties whose services we use.

No such information is personally identifiable.

TYPE	NAME	PURPOSE	EXPIRATION
Customer support	LiveAgent	Live chat software	5 years
Portal function	AffiliateWP	Identify mediated purchases within our affiliate program	1 month
Payments	GoPay	Card payments; we never see your card details	by law
Accounting	iDoklad	Invoices for orders	10 years (by law)
Portal function	Bunny.net	Streaming course videos	no cookies
Portal function	Cloudflare	Security and fast delivery of the website (cookie __cf_bm)	30 minutes
Portal function	Google	Sign up for the portal / sign in	undefined
Portal function	Facebook	Sign up for the portal / sign in	undefined
Portal function	LinkedIn	Sign up for the portal / sign in	undefined
Analytics	Google Tag Manager	Inserting tracking codes into a page and managing them	see section “Cookies”
Analytics	Google Analytics	Obtaining anonymised statistics on the use of the website	24 months
Analytics	Microsoft Clarity	Anonymised heatmaps and session recordings to see where the site is hard to use (cookies _clck, _clsk, CLID, MUID)	12 months
Analytics	Usermaven (__eventn_id_…, mp_umx)	Visitor identifier for website and conversion statistics (which channels bring registrations and purchases); when you are logged in it is linked to your account number, never to your name or e-mail	13 months
Analytics	Ahrefs Web Analytics	Cookieless visit statistics	no cookies
E-mail	Brevo	Sending e-mails (account, orders) and the newsletter	see section “Newsletter”
Social	Facebook	Like a share button on blog + comment mechanism	3 months
Social	Youtube	show youtube videos on the page	13 months

1. The Operator declares that, when selecting intermediaries, he insisted on their professional, technical, organizational and personnel capability and their ability to guarantee the security of the processed personal data by measures pursuant to Section 39 of Act no. 18/2018 Z.z.

2. The operator declares that he has taken all measures pursuant to § 39 of Act no. 18/2018 Z.z. and hereby undertakes to protect such data from accidental and unlawful damage and destruction, accidental loss, alteration, unauthorized access and disclosure as well as from any other inadmissible forms of processing within the meaning of the measures adopted in the security project.

3. An intermediary undertakes to process personal data only to the extent and under the terms agreed upon in the mediation of the intermediary by the processing of personal data.

4. The Operator declares that he will not provide personal data to other Intermediaries than the ones listed in this notice.

5. The Operator declares that he / she will collect personal data to the extent necessary to fulfill the intended purpose and process only in accordance with the purpose for which they were collected.

6. The operator is required to maintain the confidentiality of the personal data he processes. The duty of confidentiality persists even after the processing of personal data has ended.

Notification to third parties

An operator shall notify any recipient to whom personal data have been provided of any correction or deletion of personal data or limitation of processing carried out pursuant to Article 16, Article 17 (1) and Article 18 of the Regulation, unless this proves to be impossible or does not require disproportionate effort. The operator shall inform the person concerned of those beneficiaries if the person concerned so requests.

How long do we keep your data?

When adding a comment, the comment and its meta data are kept separate. Thanks to this, we can automatically recognize and approve any related comments without having to be moderated.

For users who sign up on our website (if any), we also store personal information they provide in their user profile. All users can view, edit, or delete their personal data at any time (except user changes). Webmasters can also view and edit this information.

We process all data in accordance with applicable laws of the Slovak Republic, in particular Regulation (EU) No. No 2016/679 on the protection of individuals with regard to the processing of personal data and on the free movement of such data and repealing Directive 95/46 / EC (General Regulation on the protection of personal data) (hereinafter referred to as “the Regulation”), for the purpose of recording the contract and any future application and defense of the rights and obligations of the parties. The storage and processing of personal data is for the above purpose for a period of 10 years from the execution of the last part of the performance under the contract unless another legal regulation requires the storage of the contractual documentation for a longer period. The above processing is allowed on the basis of Art. 6 ods. (1) b) Regulations – the processing necessary for performance of the contract. Personal details of people who have shown interest in downloading brochures, e-books, registered webinar, news subscriptions, etc. we process it for as long as the consent is granted until it is recalled, but not more than 5 years. You can revoke your consent by writing to info@marketingplayer.com. You can temporarily interrupt processing by clicking on the link that is part of every email you send us. We process your personal data through cookies for 5 years.

What rights do you have over your data?

If you have an account on this website or have added a comment here, you can request the export of your personal data we store about you, including the data you have provided us. You can also ask to delete your personal information. However, this does not concern the data we have to keep for you for administrative, legal or security reasons.

Please note that under the Personal Data Protection Act you have the right to:

• ask us for information about the processing of your personal data, possibly request a copy of this personal data,
• right to withdraw your consent at any time
• have the right to change or modify their data at any time
• the right to request a restriction on the processing of personal data
• require us to explain the processing of personal data,
• ask us to access this data
• the right to request the transfer of their personal data
• the right in certain cases to object to the processing of their personal data
• to require us to delete this personal data – this deletion will result in the termination of the contract and will only be carried out if the interests of the joint administrators do not outweigh your privacy,
• in case of doubt about compliance with personal data processing requirements, contact us or the Personal Data Protection Authority, or court.

As a data subject, you have the right to ask what personal data we process about you. You can use this right free of charge for the first three questions per year. Each additional query will be charged a fee of € 50 for each application.

AI Visibility

For the AI Visibility service (ai.marketingplayer.com), the following applies in addition to the paragraphs above:

When we are the controller and when the processor.

Data that an organization (the customer) and its users enter into AI Visibility or connect to it (brand settings, prompts, competitors, notes, tasks, data from connected sources) and the results produced from them are processed by us as a processor for the customer under the data processing agreement (DPA). The customer is the controller of these data. We are the controller of the data we need to run the service for ourselves: user accounts, security and the audit log, billing, and e-mail addresses left on the public AI Visibility Check.

Which data, for what purpose and on what legal basis.

• User account: name, e-mail, password hash or a Google sign-in link, sessions with IP address and browser, optional two-factor authentication. Purpose: sign-in and providing the service. Legal basis: performance of a contract (Art. 6(1)(b) GDPR).
• Organization and team: memberships, roles, invitations (the invitee’s e-mail). Purpose: managing access. Legal basis: performance of a contract.
• Security: the audit log (exports, deletions, team, role and key changes, password changes, support access) with IP address and browser, error reports, bot protection. Purpose: security of the service and detecting misuse. Legal basis: legitimate interest (Art. 6(1)(f) GDPR).
• Billing: organization name, billing address, VAT ID, payment records (cards are processed by Stripe; we do not keep card numbers). Purpose: payments and accounting. Legal basis: performance of a contract and legal obligation (Art. 6(1)(c) GDPR).
• Service e-mails: invitations, password resets, digests and notices. Legal basis: performance of a contract; digests and tips can be switched off in Settings → Digests.
• Public AI Visibility Check: the e-mail you enter, to send you the result (performing your request); name, e-mail, company and domain for follow-up only with your marketing consent (Art. 6(1)(a) GDPR).
• App analytics: pages visited and features used; cookies and data linked to your account only with your consent.

How long.

Sessions until they expire or you sign out; activity log 180 days; audit log 2 years; exports 7 days; accounts until the user or organization deletes them; billing data for as long as accounting and tax law requires. Customer data are kept and deleted under the DPA.

Vendors that process data for AI Visibility.

For vendors marked “being verified” we are still verifying the country of processing or the mechanism for transfers outside the EU, and will complete the table. Until then we provide this information on request at ai@marketingplayer.com. Services marked “where switched on” are used only when they are switched on for AI Visibility.

Vendor	Purpose and data	Country of processing	Transfer outside the EU
Supabase	database, job queue and file storage (all service data)	EU (Frankfurt, Germany); support may access data from outside the EEA	EU Standard Contractual Clauses (2021/914)
Netlify	hosting the app and its server functions; every request with IP address and browser	USA (Ohio)	EU Standard Contractual Clauses (2021/914) and EU–US Data Privacy Framework
GitHub (Actions)	nightly processing (scheduled background jobs); nothing kept after a run	USA	EU Standard Contractual Clauses (2021/914) and EU–US Data Privacy Framework
Resend	sending e-mails (sign-in, invitations, digests, exports); recipient address and e-mail content	USA	EU Standard Contractual Clauses (2021/914) and EU–US Data Privacy Framework
Sentry	error reports scrubbed of addresses and credentials; a user only as an opaque id (where switched on)	EU (Frankfurt) for error reports; account settings in the USA	EU Standard Contractual Clauses (2021/914) and EU–US Data Privacy Framework
Stripe	payments and invoices: organization name, billing address, VAT ID and payment details entered on Stripe’s page	EU (Stripe Payments Europe) and USA (Stripe, LLC)	EU Standard Contractual Clauses (2021/914) and EU–US Data Privacy Framework
Google (prihlásenie)	name, e-mail and Google account id when signing in with Google	USA and other Google countries	EU Standard Contractual Clauses (2021/914) and EU–US Data Privacy Framework
DataForSEO	collecting AI answers, search results and keyword data: tracked prompts with country and language, brand and domain names	company in Estonia (EU), servers not stated	EU Standard Contractual Clauses (2021/914) or an adequacy decision
Anthropic	Claude answers, onboarding research, reports, questions about data and drafts: prompts, the brand’s website text and settings, Users’ questions	USA	EU Standard Contractual Clauses (2021/914)
Google (Gemini API)	analysing answers (which companies they name and what they say); the brand’s facts and own pages (where switched on)	USA and other Google countries	EU Standard Contractual Clauses (2021/914) and EU–US Data Privacy Framework
TypeSafe (Jev)	judging whether and in what tone an answer mentions the brand: answers with the prompt and company names	being verified	being verified
Jina AI	reading the brand’s website as text: the site address and pages it links to	country not stated by the vendor	EU Standard Contractual Clauses (2021/914) and EU–US Data Privacy Framework
Usermaven	product analytics of the app; after consent account id, name and organization (where switched on)	Germany (EU, Hetzner); limited access outside the EEA for support, billing and optional AI features	EU Standard Contractual Clauses (2021/914)
Microsoft Clarity	usability analytics: clicks, scrolls and page views, only after consent (where switched on)	Microsoft Azure, country not stated	EU Standard Contractual Clauses (Microsoft); Microsoft acts as an independent controller for Clarity
Cloudflare (Turnstile)	telling people from bots on the public check: IP address and browser signals	Cloudflare global network, also outside the EU	EU Standard Contractual Clauses (2021/914) and EU–US Data Privacy Framework; Cloudflare is an independent controller for improving bot detection
HubSpot	following up leads from the public AI Visibility Check, only with marketing consent: name, e-mail, company, domain	USA	EU Standard Contractual Clauses (2021/914) and EU–US Data Privacy Framework
Google (Search Console, Analytics, Ads, verejné API)	the organization’s own figures, page speed, videos and news, when the organization connects Google	USA and other Google countries	EU Standard Contractual Clauses (2021/914) and EU–US Data Privacy Framework
Microsoft (Bing Webmaster, Microsoft Ads)	the organization’s own Bing and ad figures, when the organization connects them	USA and other Microsoft countries	EU Standard Contractual Clauses (2021/914) and EU–US Data Privacy Framework
Ahrefs	backlinks, domain rating and organic traffic, when the organization adds its own key: domains and keywords	company in Singapore, AWS servers, region not stated	EU Standard Contractual Clauses (2021/914)
Public data sources (GDELT, Wikimedia, IndexNow, Meta Ad Library, Common Crawl)	news, company records, indexing and ads: brand and competitor names, the brand’s own page addresses	varies by source	no personal data are sent, only brand names and page addresses

Where do we send your data?

Visitor comments can be scanned through an automated spam detection service. Otherwise, your data, except cookies (see the cookies section), is kept secured on secure servers in Germany with a regular encrypted backup.

What automated decisions and / or profiling are done with user data

Based on your consent to the processing of your personal data and cookies, we do profiling based on the pages you’ve visited, sending automated emails in the context of the menu you’ve signed in, or providing you with the content of those websites to the extent. As mentioned in the “Cookies” section, this is not an individual identification profile, but only a segmentation that helps improve our services.

How can I look at my data?

Please contact us at info@marketingplayer.com

How can I remove the tracking of each service?

Please use the following links:

1. Generic way to opt out of ads – http://optout.networkadvertising.org 

2. Google analytics – https://tools.google.com/dlpage/gaoptout 

3. Google ads – https://adssettings.google.com/u/0/authenticated 

4. Facebook ads – https://www.facebook.com/help/568137493302217 

Affiliate Disclaimer

In the name of full transparency, please be aware that this website may contain affiliate links and any purchases made through such links will result in a small commission for owners of this website. (at no extra cost for you). However, we try to limit these links only to a free content that is not part of our paid courses and workshops, since we believe it’s fair.

Cookies

The owner and operator of these pages, Marketing Player s. r. o., Exnárova 3134/37, 821 03 Bratislava – Ružinov, Slovakia, Company ID (IČO) 53548159, Tax ID (DIČ) 2121408124, VAT ID SK2121408124, phone +421 905 422 916, e-mail: info@marketingplayer.com, registered in the Commercial Register of the Bratislava III Municipal Court, Section Sro, Insert No. 150219/B, uses cookies to differentiate you from other website users.

What are cookies

Cookies are text files that contain a small amount of information that you download to your computer, mobile, or other device when you visit a website.

Consequently, every time we visit our site, cookies are sent back to the original web site or to another page that recognizes cookies.

Cookie features

Remember your preferences and increase user comfort overall.

• they can also ensure that the ads you see online match your interests and preferences.
• cookies are required to preserve the status of this site during your visit.

What cookies do we use?

We use the following cookies:

• Necessary cookies

These are cookies that are necessary for the operation of our website. These include, for example, cookies that allow you to sign in to secure sites on our site

Necessary cookies we use: mp_consent (your cookie choice, 12 months), wp-wpml_current_language (language, 1 day), __cf_bm (Cloudflare security, 30 minutes), wordpress_logged_in_* and wordpress_sec_* (login, until you log out or up to 14 days), PHPSESSID (login and forms, session).

• Functional cookies

These are used to recognize you when you return to our website. You can use automatic sign-in services with these cookies.

•  Analytical / performance cookies

This allows us to recognize and count the number of visitors and to see how visitors are moving on our website when they use them.

This helps us improve the way our websites work, for example by ensuring that users can easily find what they are looking for.

For example, we use Google Analytics for web stats. Cookies that are collected to measure website traffic and to generate statistics on behavioral movement while using our website are considered in the bulk and pseudonymized form that allows an individual to be identified only when significant and professional efforts are made. We note that we anonymize all IP addresses and personal information you enter when using our site and therefore we do not have access to these personal data.

The collection of cookies for these purposes can be considered as processing of personal data. Such processing is possible for the legitimate reason – the legitimate interest of the joint administrators, 6 section 1.  f) regulation of the European Parliament and Council (EU) No 2016/679 on the protection of individuals with regard to the processing of personal data and on the free movement of such data and repealing Directive 95/46 / EC (the General Regulation on the protection of personal data) (hereafter referred to as “the Regulation”).

• Targeted cookies

These cookies track a visit to our websites, sites you’ve visited, and the links you’ve watched. We will use this information to make our websites and ads more relevant to your interests. We can also share this information with third parties for this purpose.

Please note that third parties (including, for example, ad networks and external service providers) may also use cookies.

Cookies for ad targeting are processed based on your consent. You grant the consent for the time specified below for individual marketing cookies. You agree to collect your cookie data for marketing purposes at any time by changing your browser settings (see below for browser setup and cookies). Cookies are stored for the time specified below for each type of cookie.

Browser settings and cookies

You can block cookies by activating the settings on your browser, allowing you to reject all settings. However, if you use your browser settings to block all cookies (including basic cookies), you will probably not have access to part of our site (logged-in sites).

For correct and error-free operation of this site, cookies in your browser must be enabled.

How do I remove or block cookies?

In accordance with the relevant provisions of the amended Act no. 127/2005 Coll. on electronic communications with effect from January 1, 2012, the customer has the right to decide whether to allow cookies on their device by setting up their browser. A customer who has not changed the settings of the installed software on his computer agrees to store “cookies” on his device. Here are some links below to help you configure cookies in the most commonly used browsers:

1. Google Chrome

2. Internet Explorer

3. Mozilla Firefox

4. Safari

5. Opera

Websites can also be used in a mode that does not allow the collection of visitor behavior data – this mode can either be set within the browser settings or it is possible to oppose this collection based on the legitimate interest of the Joint Administrators, 21 Regulations, by sending a contact to info@marketingplayer.com. Your objection will then be evaluated without delay, no later than 30 days after delivery. Cookies necessary for the functionality of the site will only be retained for the time necessary for the operation of the site.

If you object to the processing of the technical cookies required for the functioning of the website, then the full functionality and compatibility of the website cannot be guaranteed.

The joint administrators collect the following cookies on their site:

What analytical cookies are running with a prior consent?

TYPE	NAME	PURPOSE	EXPIRATION
Analytics	Google Analytics	Obtaining anonymised statistics on the use of the website	24 months
Analytics	Microsoft Clarity	Anonymised heatmaps and session recordings to see where the site is hard to use (cookies _clck, _clsk, CLID, MUID)	12 months
Analytics	Usermaven (__eventn_id_…, mp_umx)	Visitor identifier for website and conversion statistics (which channels bring registrations and purchases); when you are logged in it is linked to your account number, never to your name or e-mail	13 months
Analytics	Ahrefs Web Analytics	Cookieless visit statistics	no cookies
Analytics	Marketing Player (mp_ft, mp_lt)	Remembers the source of your first and last visit (campaign, referring website, landing page) so we know which channels bring registrations and orders	90 days
Customer support	LiveAgent	Live chat software	5 years
Portal function	AffiliateWP	Identify mediated purchases within our affiliate program	1 month

What advertisement cookies are running with a prior consent?

TYPE	NAME	PURPOSE	EXPIRATION
Remarketing	Google AdWords	Identifying within the Google AdWords ad network, re-targeting a user-based ad (remarketing)	12 months
Remarketing	Facebook Pixel	Identifying within the Facebook ad network, re-targeting a user action (remarketing)	3 months
Marketing	Apollo.io	Identifies the company (not the person) a business visit comes from, for B2B sales	12 months
Marketing	Albacross	Identifies the company (not the person) a business visit comes from (cookies nQ_cookieId, nQ_userVisitId)	12 months
Marketing	YouTube	Embedded videos; YouTube sets its cookies when a video loads (YSC, VISITOR_INFO1_LIVE)	session – 6 months
Remarketing	Doubleclick	DoubleClick ad network identification, remarketing on a user-action ad (remarketing)	13 months

Security standards

________________________________________

We take the security of your data very seriously. We realize that data is one of the most valuable assets you have these days.

Considering that transparency is a basic principle of security, we are trying to be as clear as possible about the way we deal with security and protection of personal data.

We do a number of security measures to protect your personal information as well as personal information from our users.

All data is stored in secure data centers in the Czech Republic. Access to these servers is protected by personal identification and by the usual measures that quality data centers offer.

We use data protection technology to meet the latest technological developments and we implement all possible current known measures to protect personal data from unauthorized third party interventions.

We use Secure Socket Layer (SSL) for data protection when entering or viewing them. Sensitive data (card numbers, etc.) Not stored on our servers.

All safety measures on our part must be supplemented by responsible behavior on your part. Especially by not giving your user data (and passwords) to our applications to anyone else and following basic general security precautions.

Please keep in mind that if you communicate with us via email, chat or other applications, these methods of communication need not be encrypted. Therefore, you should not use them for reporting confidential information.

How do we protect your data?

________________________________________

Confidentiality

According to our Terms and Conditions, we guarantee the confidentiality of your data on our site. For employees and third parties, anyone who can display customer data is contractually committed to maintaining their confidentiality.

Employees and Contractors

We control every future employee/contractor during the recruitment process. Every employee/contractor has to undergo training on security and privacy with our security manager. The training is focused on how to safely use our internal tools, how to process sensitive information, and that a significant part of the training is a workshop and discussion about social engineering, phishing and physical security.

The operation of our portals requires some employees or contractors to have access to systems that store and process customer data. For example, if we want to diagnose a problem that you have while using our services, we may need access to customer data. All of them are committed to ensuring that customer data is not visible to anyone who should not have access to them. We use logical constraints on the application layer to ensure that each employee has access only to that portion of the customer data needed to fulfill their job responsibilities. These employees and contractors are prohibited from using these permissions to display customer data unless this is necessary.

Audits are part of security and proactively re-evaluate quarterly-based approaches or whenever someone new / someone comes. We use strong passwords, password expiration, and blocking inactive and suspicious accounts to keep you safe. In addition to the above, we use multifactor authentication (“MFA”) and password encryption through password management.

Infrastructure

The portal is hosted on Cloudways servers. The connection of servers to the Internet is greatly oversized. 20% of the line capacity is not exceeded on any server, even at peak times. In case of need and excessive number of new users, or a large number of logged in users at once, we use the option of the server provider to immediately increase the server to higher performance.

Accessibility and disaster recovery

Approximate availability of Marketing Player is 99.9%. Our infrastructure works on fault-tolerant systems on individual servers. Our operating team annually tests disaster recovery measures.

Customer data is stored redundant at multiple locations in the hosting provider’s data centers to ensure availability. We have good back-up and recovery procedures that allow recovery due to a major disaster. Customer data and our source code are automatically backed up regularly.

Monitoring and recording

Our solution is monitored at several levels. We use the infrastructure as well as the tools to monitor our site.

Lifecycle of software development

Our development process is based on the best techniques used to create web applications. We often optimize the workflow according to our current needs and lessons. We use a testing environment to analyze and optimize our site and then implement changes so that the customer does not come into contact with an error on our site. Thanks to backups and set process control of software creation, we can restore functionality to its original state if there is a crash on a sharper environment.

Managing and responding to incidents

Our team is responsible for managing and responding to incidents. It is also ready to face an external attack, or it is ready if data leaks.

Our main goal is:

• actively review security-related logs and search for any signs of a security incident or vulnerable part of the system;
• respond to security incidents in accordance with our security incident reporting and response rules.

In the event of a security breach, we will immediately alert you to any unauthorized access to customer data.

If we find that a data leak has occurred, in addition to the mandatory reporting to the Data Protection Authority within 72 hours, we also inform the natural persons concerned that this leakage occurred.

Bug Bounty

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First of all, we would like to thank you for trying to make the internet safer, and for taking care of our platform’s security, including our users.

We strive to keep up with industry standards by performing ongoing security controls as a natural part of our development lifecycle and by engaging respected third parties to carry out our regular penetration tests.

But we are aware that you could discover something that could be considered a vulnerability. Unfortunately, we currently have no Bug Bounty program. If you have discovered something that we should be aware of, we will be happy to share such findings with us.

Depending on the extent and consequences of the discovered error, we could reward you.

Contact us

If you have any further questions about safety, we will be happy to answer. Contact us at info@marketingplayer.com and we’ll respond as quickly as possible.